The Social Network OnOurNewApp

摘要

What's a magazine? At FORBES we think it's an experience, not sheets of paper. Increasingly, consumers do, too. It's about turning, clicking, tapping or flipping to discover, read, learn or be entertained. These actions seem natural. The magazine we've produced for 96 years has nearly 1 million subscribers. On Flipboard, only a few years old, our stories attracted 1.8 million readers in October and racked up 44.5 million flips. Still, magazine experiences must evolve for new behaviors. In the age of social media they need to be far more social.