Convenience, Value Trump Quality, Say College Kids

摘要

College and university food-service directors are working hard to attract student diners by providing high-quality, flavorful cuisine and a unique dining atmosphere that can compete with local independents and national chain restaurants. Programs able to achieve this are well-positioned for growth-according to Technomic's recent College & University Consumer Trend Report, 77% of students who do not have a meal plan say they could be influenced to sign up. The attributes that are most likely to lure them to choose a meal plan include food quality, more options, greater convenience and enhanced value.