No one needs to tell operators the importance of offering customers value. But after two years of recessionary times, it gets harder to deliver. Hitting by-the-glass price points for wine, for example. That's where bag-in-box wine can help. Consumers have been experimenting with the packaging for home consumption and liked what they tasted. Sales of premium box wine shot up 24 percent in 2009, states the Nielsen Company. Even some of the pricier options can be bargains when you consider that 3-liter boxes hold the equivalent of four bottles (and a 10-liter box holds about 13 bottles worth.) For operators wary of the packaging, remember it wasn't long ago that folks looked askance at screwtops; now they are readily accepted, even for high-end wines. But bag-in-box has a lot more going for it than price. The packaging is easy to stack, takes up less storage space and won't break.
展开▼
