Opportunist Eaters

摘要

One in five Americans classifies themselves as opportunist diners, meaning they eat on the run and grab something when they have a chance, according to a new report by IRI, a market research firm. These opportunist eaters tend to be younger than those diners who are planners, who eat a fixed amount of meals each day; 46% of opportunist diners are between 18 and 35 years of age. Most opportunist eaters (45%, the largest group) do not make dining decisions based on health, instead eating whatever they want with little regard for nutritional intake and calorie counts. The takeaway for operators: Make sure you have items available at all points during the day and don't hide the candy.