Advancing beef safety and quality: ProSafeBeef, an EU project

摘要

Beef production within the EU region is an activity of major economic importance, valued at €75 billion. However, reforms to the Common Agricultural Policy, increased globalisation, reduced commodity prices and an increasingly sophisticated, health-conscious consumer requiring the industry to produce beef and beef products that are convenient, traceable, nutritious and of consistent quality. Alongside these considerations, today's consumer demands assurances regarding food safety and health, which is of paramount importance given the serious impact of beef-related health scares.