THE COVID-19 pandemic has further accelerated the transition of consumers to a plant-based diet. Dairy companies are driving new strategies for the nutritional and food transition' and Laieta Nutrition, the nutrition division of the Laieta dairy cooperative, is affirming its strategic focus on plant-based ingredients. In these days of increased awareness of plant-based alternatives, the market in plant-based beverages is looking more promising than ever. Interest in plant-based foods and drinks is growing, eating habits are changing as plant-based products come to be seen as of primary importance, and consumers have a keen eye for health claims. The plant-based trend is challenging for dairy companies. They need to reinvent themselves to innovate and offer new solutions for their customers. Laieta Nutrition's plant-based beverage solution unlocks possibilities for the clinical, child and sports nutrition market. This strong trend in food is necessarily being felt in the specific markets of Laieta Nutrition in protein inputs, through the rebound effect. The difference between plant-based proteins is the taste and quality of the proteins added to the formulas. With vegetable proteins, the field of possibilities is infinite (soya, lupin, lentils, rice, corn, hemp, etc.). The company applies a European origin policy for the vegetable proteins in its range.
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