Most of us are familiar with the expression, 'Your eyes are bigger than your belly'. But while many realise the perils of eating too much, our survey reveals a disturbing amount of complacency surrounding the issue, especially in a supposedly health-conscious era. "Nearly two thirds of adults who know which food portion sizes they should eat do not actually stick to them," says Andrew Childs, senior researcher at Harris Interactive. Across the regions, consumers in the north east said they were most guilty of lack of self control, with more than half giving this response. In terms of age ranges, the 45-54-year-olds were the main culprits, with almost half confessing to knowingly overeating.
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