Antioxidants in the dock as ASA courts more controversy

摘要

Fresh concerns have been raised over whether the UK Advertising Standards Authority (ASA) is being used to enforce food law by making decisions about complex scientific and legal issues outside its skillset.rnAs the ASA partly upheld a complaint against Tetley GB over its use of the phrase, "it's full of antioxidants" in an advert for its green tea, Tetley's director of compliance Gordon Hayburn said: "The ASA is straying into the area of food law enforcement, which is not within its remit nor area of expertise."