Look to the skies if you want to keep sales up

摘要

Many firms are losing out on big food and drink sales opportunities because they fail to anticipate changing weather conditions, it has emerged.rnThe weather is a major driver of consumer choice, according to Evan Gold, senior vice-president of Planalytics: a weather intelligence and planning consultancy that worked with Quaker Oats, allowing it to take advantage of a predicted cold snap to crank up production.rnToo many firms use the previous year's weather patterns to plan marketing and stockholding activities, said Gold. However, he estimated that patterns were repeated less than 20% of the time.