Getting welfare to work

摘要

Compassion in World Farming's head of food business DrTracey Jones faces an almighty challenge. She is striving to hit the charity's target of improving the welfare standards of 1 bn farm animals a year by 2017 across the dairy and meat industries. What's more, she is trying to do this with a team of just nine people across an organisation that employs around 65 full-time staff. So how on earth is she going to achieve this? "It's no secret,"she tells me at the organisation's Surrey headquarters, "we are targeting the UK's major food manufacturers."