A FRESH APPROACH TO COPING WITH RAPID PRICE FLUCTUATIONS IN FRUIT AND VEGETABLES

摘要

Fresh produce presents one of the most demanding supply networks of all. In light of this, enterprise resource planning software supplier Greentree is helping Fife-based Ivan Wood & Sons to manage its supply of fresh and prepared fruit and veg to the catering trade throughout Scotland. While Ivan Wood tries to source produce as locally as possible, seasonality and variety means that the family-run firm deals with suppliers from across Europe. One of the biggest challenges is rapidly fluctuating prices, as Greentree md Harry Mowat explains: "If tomatoes cost £20 one day and £50 the next but you're still quoting £20 to your customer then you're in trouble.