The sweet taste of success

摘要

If you live in Toronto, you might have heard of a new ice cream parlour that has customers lining up out the door seven days of the week, all hours of the day. Waits are up to 45 minutes long, but customers - generally millennials and younger - are willing to put in their time lining up for the $6 soft-serve cones, whatever the weather. Located in a perpetually cool downtown neighbourhood, Sweet Jesus is best known for its swirled, sky-high ice cream cones dressed up with confections like candied bacon bits, brownie chunks, marshmallows, strawberry jam and candy floss. There are also frozen paletas laden with fruit, cookies, even crushed candy Easter eggs, as well as specialty coffee and churros.