Keurig adjusting to market saturation, competition

摘要

Fiscal 2015 was a challenging year for Keurig Green Mountain. As its installed base of brewers in homes has slowed and competition in the market for pods has increased, company management is focused on attracting new consumers and improving operational efficiencies. Bringing new users to the market for single-serve beverages has required a rethinking of brewer price point. For example, the company now is selling its Mini Brewer for $79 to drive adoption with consumers.