C.P.G. manufacturers learning hard lessons about fresh foods

摘要

AS MORE CONSUMERS SHIFT THEIR grocery shopping from the center of the store toward the perimeter in search of fresh products perceived as healthier, food and beverage companies traditionally ensconced among the aisles at the heart of the store are following. Several recent episodes illustrate the challenges companies accustomed to managing a traditionally shelf-stable supply chain may face when making the transition to the perimeter.