Smucker sees strength in coffee,Uncrustables product line

摘要

Two-thirds of brands in the J.M. Smucker Co.'s portfolio are holding or gaining market share. Mark T. Smucker, chief executive officer of the Orville-based company, attributed the brand strength to three factors beyond pandemic-related impacts Sept. 9 at the virtual Barclays Global Consumer Staples Conference. "I think it's execution on supply chain, sales and marketing," he said. "A lot of it has to do with making sure our teams have the ability to focus on things like managing every link in the supply chain, ensuring that we can get our ingredients, make the product and ship it. Because we've been so laser focused on that and working with our suppliers and retail partners, it has allowed us to very effectively manage our supply chain and truly continue to deliver products to shelf." Smucker also is focused on sales execution. The company in 2021 deployed a new sales model that separates sales teams between people and pet food. A third factor is marketing, which has benefited from a more balanced approach to mass marketing and target consumer marketing, Mr. Smucker said.