Smucker still chasing UNCRUSTABLES OPPORTUNITY

摘要

The J.M. Smucker Co.'s new Uncrustables manufacturing plant in Longmont, Colo., was intended to ease capacity constraints on the brand. But then the pandemic hit, sales surged, and now management is adding capacity to capitalize on the demand. The brand's sales growth has been impressive. In fiscal 2020, Uncrustables sales were $365 million, a 26% increase over fiscal 2019. Through the first two quarters of fiscal 2021, sales have grown an additional 22%, said John P. Brase, chief operating officer. He spoke during the company's virtual investor day conference held on Dec. 10. He added demand for Uncrustables continues to exceed Smucker's capacity to produce the brand. "We have been capacity constrained at times during 7 of the past 10 years on Uncrustables," Mr. Brase said. "A new production line will be operational next month. And we've accelerated phase two of the plant expansion in Longmont, with construction to begin early next calendar year, providing capacity to exceed our $500 million net sales target in fiscal year 2023."