Kind Healthy Snacks to acquire Nature's Bakery

摘要

Kind Healthy Snacks, which is in the process of being acquired by Mars, Inc., has entered into an agreement to acquire Nature's Bakery, Reno, Nev., a maker of soft-baked snacks. Terms of the agreement were not disclosed. Founded in 2011, Nature's Bakery positions its products as better-for-you snacks made with clean label ingredients. Products in the company's portfolio include fig bars, oatmeal crumble bars and brownie bars. "If you look at pantries across the country, odds are you will find Kind and Nature's Bakery products sitting side-by-side," said Daniel Lubetzky, founder and executive chairman of Kind. "Both brands have created loyal followings by being true to their unique value propositions. It comes as no surprise that, along with Kind, they remain one of the growth leaders within the snack bar category. We are excited to welcome them to the Kind family and support the team's next chapter as part of our growing health and wellness platform."