Tyson Foods investing heavily in alternative protein market

摘要

The Raised & Rooted alternative protein brand recently introduced by Tyson Foods, Inc. is just the beginning. Executives outlined the company's strategy in the emerging category during its annual investor day, held June 20 in New York. "After deep analysis of the space, we're convinced that the growth is both incremental and meaningful in potential size, but that's not the only part of this picture," said Justin Whitmore, executive vice-president of alternative proteins and chief sustainability officer for Tyson Foods. Mr. Whitmore said the company made internal and venture capital investments in companies such as Beyond Meat to learn about the alternative protein space. Those learnings form the strategy being rolled out to the marketplace. The strategy hinges on four core capabilities. "The first is culinary expertise," Mr. Whitmore said. "Often, we hear about R.&D. being a core differentiator in alternative proteins, and we have that in spades.