APPLESAUCE PACKAGING SHOWCASES FUN PERSONALITY

摘要

Mateme North America's GoGo squeeZ brand, squeezable, re-seal-able, 100% fruit applesauce on-the-go, is rolling out a completely new packaging design that celebrates GoGo squeeZ's commitment to inspiring play through vibrant colors and more active fruit characters. GoGo squeeZ first launched in the U.S. in 2008 with natural brown packaging that reflected the brand's 100% natural heritage. But as the company expanded over the last four years, the brand learned that the brown packaging did not represent its playful, fun spirit to new consumers.