Boeing's culture challenger

摘要

Quashing Insitu's spirit of innovation could easily have been a byproduct of its acquisitionrnIt is a familiar challenge in business: large corporation buys small firm with innovative spirit and a perhaps disruptive technology. Their cultures and business models seem incompatible. How do they come together without strangling the reason for the acquisition in the first place?rnThat question was surely asked when Boeing acquired the Insitu Group on 8 September last year and made the Bingen, Washington company a wholly owned subsidiary.rnWith Boeing's support since 2002, Insitu has famously adapted the SeaScan unmanned air system from a tuna boat accessory into the ScanEagle, which has essentially invented an operational niche for a small tactical UAS (STUAS) for the US Navy and a Tier II platform for the US Marine Corps.