A tired old line, but the cliche: "If you think safety's expensive, try having an accident," occasionally gets some supporting data. In this case it comes in the prospectus for a newly launched rights issue from SAS, which puts a price on the loss of revenue from the Spanair Boeing MD-82 crash last August.rnSAS, which at the time wholly owned Spanair, says the accident cost "approximately SKr400-500 million ($50-60 million) based on a fall in Spanair bookings on a year-on-year comparison". That's about 5% of annual revenues for Spanair-ouch!rnOn the other hand, here's a question. If an airliner crashes in horrific circumstances, with its operating practices and personnel behaviour being called into question, and gets saturation media coverage, how long does it take for its bookings to return to normal?
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机译：一条陈词滥调，但陈词滥调：“如果您认为安全性很昂贵，请尝试发生事故”，偶尔会得到一些支持性数据。在这种情况下，SAS发行了新的供股招股说明书，这为去年8月Spanair Boeing MD-82坠机事故造成的收入损失付出了代价。rnSAS是当时的全资拥有的Spanair，说这起事故费用“基于Spanair预订量的同比下降，约为400-500百万瑞典克朗（50-60百万美元）。”另一方面，这就是Spanair-ouch的年收入的5％！rn。如果一架客机在可怕的情况下坠毁，其操作习惯和人员行为受到质疑，并且受到媒体的饱和报道，那么恢复预订需要多长时间？
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