The World Over: Flexo 'Round the World Session Offers Global Perspective

摘要

"Success is a choice," declared Mike Ferrari (Procter & Gamble) in opening the Flexo 'Round the World Session on Sunday, May 3 at 3 p.m. He informed attendees that P&G has survived five recessions, was started during one and currently owns 23 billion-dollar brands. The company, like IBM and FedEx, was founded in turbulent times. Ferrari argued that success is what happens when what's possible (technology) meets what's needed (by consumers). He advised that attendees make partnerships to achieve what they might not be able to by themselves, and emphasized this with examples from P&G'srnown product lines, such as Pringles Prints (developed by a professor in Bologna, Italy, who had perfected printing food-safe dyes in high-color fidelity) and the Swiffer Duster (P&G acquired rights for the product from a Japanese company).