Something old, something new in Flexible Packaging

摘要

As we all know, so much of what consumers use includes packaging. Packaging has the ability to push the sale or end it in the store. It's important for the industry to explore new and exciting packaging options for sure.rnWhat's so fascinating to me is that packaging can make or break a sale - through its graphics, size and texture. However, consumers will often tear right into it to get to what's inside, hardly giving it a second thought unless the experience proves either frustrating or particularly pleasing.