Are You Managing Your Online Repillation?

摘要

You are a fleet manager for a large company. You have a vested interest in the perception of your drivers as safe, reliable, and trustworthy. You pride yourself on efficient, environmentally sustainable vehicles that emit the barest minimum of greenhouse gases. You are an asset to your organization. But that's not what it says on the Internet. On an open-forum business ranking site, you and your company's good name can get dragged through serious mud. And unlike what you might have been taught as a child, your ability to manage your online reputation depends upon responding to your detractors.