Tässä artikkelissa käsittelen sitä, millaista kuvaa ja miksi kaksi Italian suosituinta viikkolehteä Oggi ja Tempo välittivät Suomesta vuosina 1950-1953. Oggi ja Tempo olivat kaksi Italian laajalevikkisintä viikkolehteä, jotka olemukseltaan ja asenteiltaan muistuttivat suuresti toisiaan. Ensivaikutelma Oggia ja Tempoa selatessa on niiden viihdyttävä funktio. Oggin selkeä ominaisuus oli oikeistolaisten arvojen ja mielipiteiden säännöllinen esittäminen. Tutkimuskirjallisuuden mukaan Oggin asenne olikin moralistinen, kommunismin vastainen ja konservatiivinen. Lisäksi Oggi keskittyi aiheisiin, jotka kiinnostivat naisia, kuten kauneuden hoitoon. Tempon suhtautuminen oli samankaltainen kuin Oggin, mutta Tempo oli esimerkki kaupallisuuden ensiarvoisuudesta, sillä Tempon julkaisija Palazzi oli teollisuusjohtaja, jonka päämäärä oli taloudellisen voiton teko eikä journalismi sinänsä.%In my article I have analysed two Italian weekly magazines (1950-1953), and the images of Finland they have delivered. (This article was inspired by my broader research, which deals with the views that magazines Oggi and Tempo provided about fascism, communism and nationalism.) Through Oggi's and Tempo's articles it has been possible to examine the possible impressions and ideas, which readers generated about Finland and Finnish people. My conclusion, after analysing these various articles, was that the image delivered about Finland was mainly positive. Finland was described as a courageous and athletic nation, who was not afraid of the Soviet Union. In particular, the Olympic Games in 1952 in Helsinki received positive reviews. What I found particularly interesting is, how the image of Finland was often the very same image, which Finns themselves desired to display of themselves abroad. My assumption is that Finnish authorities were able to some extent to control the images that were transmitted to the foreign journalists. At the same time, the both magazines repeated the stereotype of Finland as northern and cold country. Less flattering was the image of Finnish people as primitive population, for whom the nudity was very common and natural manifestation. In addition, the irrational behaviour of Finnish population was mentioned more than once. The given image of Finland revealed also something about magazines' own worldview and ideology. Examining the articles became clear that both weekly papers were conservative and followed right-wings ideas. Similarly, the commercialism was a significant feature in both magazines, which led to sensationalism on many levels. Consequently, the external factors such as the Cold War rhetoric and commercialism driven by sensationalism contributed to the image of Finland. As well, through the articles can be understood the social circumstances, which prevailed in Italy in those years. Above all, it was evident how the fear of communism was strongly perceived in Italy, because the relations, which Finland had with Soviet Union, were central object of interest. At same time, the impression was that Italy was moralistically conservative country, which on the other hand was concerned about the world events.
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