Build a database that meets your loyalty program needs

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Build a database that meets your loyalty program needs

机译：建立满足您的会员计划需求的数据库

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The foundation for an effective customer loyalty program is a clean, up-to-date customer information database. The three top database issues managers struggle with are: 1. What data do we want? 2. How are we going to get it? 3. What's the decay rate?

机译：有效的客户忠诚度计划的基础是一个干净，最新的客户信息数据库。管理人员需要解决的三个主要数据库问题是：1.我们想要什么数据？ 2.我们如何得到它？ 3.衰减率是多少？

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《Executive report on customer retention》 |1998年第14期|p.4|共1页
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正文语种 eng
中图分类贸易经济;
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1. Building chain loyalty in grocery retailing by means of loyalty programs - A study of 'the Norwegian case' [J] . Nesset Erik, Bergem Ola, Nervik Bjorn, Journal of retailing and consumer services . 2021,第May期

机译：通过忠诚度计划建立杂货零售中的连锁忠诚度 - 对“挪威案”的研究
2. Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success [J] . Garth Hallberg Journal of targeting, measurement and analysis for marketing . 2004,第3期

机译：您的忠诚度计划真的可以建立忠诚度吗？为什么增加情感依恋，而不仅仅是重复购买，是使计划取得最大成功的关键
3. Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty [J] . HYE-YOUNG KIM, JI YOUNG LEE, DOOYOUNG CHOI, Journal Relationship Marketing . 2013,第2期

机译：零售忠诚度计划的感知利益：它们对计划忠诚度和客户忠诚度的影响
4. When a Policy Change Meets a Mobile App: An Empirical Study of a Coalition Loyalty Program [C] . Rebecca Jen-Hui Wang, Lakshman Krishnamurthi, Edward C. Malthouse Summer AMA Conference . 2018

机译：当政策变更符合移动应用程序时：联盟忠诚度计划的实证研究
5. How customer loyalty programs can influence relational marketing outcomes: Using customer -retailer identification to build relationships. [D] . Ha, Sejin. 2007

机译：客户忠诚度计划如何影响关系营销结果：使用客户-零售商标识来建立关系。
6. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty? [O] . Teresa Villacé-Molinero, Pedro Reinares-Lara, Eva Reinares-Lara -1

机译：多供应商忠诚度计划：影响客户的行为忠诚度吗？
7. Analyzing the Effect of Perceived Benefit of Loyalty Program towards Program Loyalty and Customer Loyalty (Case Study: Go-Points by Go-Jek) [O] . 2018

机译：分析忠诚度方案的效果对计划忠诚度和客户忠诚度的影响（案例研究：Go-Jek的Go-Points）

Build a database that meets your loyalty program needs

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