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Analyzing the Effect of Perceived Benefit of Loyalty Program towards Program Loyalty and Customer Loyalty (Case Study: Go-Points by Go-Jek)

机译：分析忠诚度方案的效果对计划忠诚度和客户忠诚度的影响（案例研究：Go-Jek的Go-Points）

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1. Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty [J] . HYE-YOUNG KIM, JI YOUNG LEE, DOOYOUNG CHOI, Journal Relationship Marketing . 2013,第2期

机译：零售忠诚度计划的感知利益：它们对计划忠诚度和客户忠诚度的影响
2. Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty [J] . Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon Theoretical Economics Letters . 2019,第6期

机译：忠诚度计划的感知收益对商店属性和顾客忠诚度之间联系的调节作用
3. The effects of loyalty programs on customer loyalty: The mediating role of customer value and the moderating role of relationship benefits [J] . Tang Saili, Zhang Mingli, Cheng Zhichao African Journal of Business Management . 2012,第11期

机译：忠诚度计划对客户忠诚度的影响：客户价值的中介作用和关系收益的调节作用
4. Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective [C] . Feng Ning, Zhang Ming-li, Tang Sai-li 2010 17th International Conference on Management Science and Engineering . 2010

机译：忠诚度计划对关系收益和客户忠诚度的影响：客户角度
5. Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern, perceived value of a loyalty program, and willingness to disclose information [D] . Lee, Hee Seok 2008

机译：餐馆忠诚度计划中客户忠诚度的部分先决条件：感知控制力，隐私问题，忠诚度计划的感知价值以及公开信息的意愿
6. Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty? [O] . Teresa Villacé-Molinero, Pedro Reinares-Lara, Eva Reinares-Lara -1

机译：多供应商忠诚度计划：影响客户的行为忠诚度吗？
7. Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty [O] . Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon 2019

机译：忠诚度计划的适度效应对商店属性与客户忠诚度的联系

Analyzing the Effect of Perceived Benefit of Loyalty Program towards Program Loyalty and Customer Loyalty (Case Study: Go-Points by Go-Jek)

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