5 simple cures for less-than-stellar sales & marketing performance

摘要

Tying your sales and marketing strategies into customer purchase behavior is the key to attracting and keeping customers. According to John Haskell, North American Industrial Representatives Association's marketing and sales consultant, the five most common mistakes that smaller organizations make (and sometimes larger companies) include: 1. No marketing plan. 2. No understanding of the marketing environment. 3. No understanding of customers' buying motivation. 4. No sales forecasts. 5. No sales systems.