A customer retention-focused marketing strategy can establish an environment in which your salesforce can excel. The goal of marketing is not to increase sales or even make sales, says service and sales consultant John Graham, president of Graham Communications. Rather, the primary goal is to create customers (business or consumer) who decide it's in their best interest to buy from you.
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机译:以客户保留为重点的营销策略可以建立一个可以使您的销售人员脱颖而出的环境。 Graham Communications总裁兼服务和销售顾问John Graham表示,营销的目标不是增加销售,甚至不是增加销售。而是,主要目标是创建认为符合您最大利益的客户(企业或消费者)。
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