NBN Co's Wii based e-health trial promotional masterstroke

摘要

As a promotional exercise for the National Broadband Network, NBN Co, and the benefits of broadband In general, NBN's Co's trial of 'tele-therapy' for stroke victims Is a masterstroke that puts the Government's $16m NBN promotional campaign In the shade. The trial has all the right ingredients to gain wide exposure:rn1. It is highly telegenic: stroke victims can be shown undergoing their Nintendo Wii-based treatment and being remotely monitored via an 'NBN-like' broadband network;rn2. Almost every member of the community will be able to relate to some aspect of the trial: the young to the gaming aspect; older-people who almost certain know a friend or family member who has suffered a stroke; people in rural areas who struggle with their remoteness;rn3. It's funded by an act of philanthropy that in and of itself is newsworthy: a board member of Neuroscience Australia donates $2m to the project and related research. But when that board member is the CEO of NBN Co and the $2m is his annual salary this throws the spotlight of publicity firmly on NBN Co and its key role in the National Broadband Network.