Could a smarter prescription bottle cure the drug industry?

摘要

Counterfeit drugs can account for up to 30% of the medicine market in some developing countries, with global sales of these drugs reaching an estimated $75 billion by 2010. This is a big problem for drug companies-and an even bigger problem for patients, whose lives may depend on these medications. On a smarter planet, we can track Pharmaceuticals more efficiently to help reduce the risk of counterfeiting, fraud and error.rnGSMS, Inc., a midsize pharmaceutical manufacturer and specialty packaging company, saw an opportunity to make drugs safer, sooner. Recent legislation in California will require all drugs to be serialized and traced through the supply chain by 2015.