A relationship marketing catalyst: the salience of reciprocity to sport organization-sport consumer relationships

Marshall Magnusena* Jun Woo Kimb  Yu Kyoum Kimb

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A relationship marketing catalyst: the salience of reciprocity to sport organization-sport consumer relationships

机译：关系营销的催化剂：对体育组织-体育消费者关系的互惠感非常重要

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来源
《European Sport Management Quarterly》 |2012年第5期|p.501-524|共24页
作者
Marshall Magnusena* Jun Woo Kimb Yu Kyoum Kimb;
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A relationship marketing catalyst: the salience of reciprocity to sport organization-sport consumer relationships

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