Examining Web Images: A Combined Visual Analysis (CVA) Approach

摘要

In this methodological paper I set out a framework for Combined Visual Analysis (CVA), bringing together compositional, reflexive and semiotic analysis. I explain how CVA was applied in a research project exploring the visual repertoire of human resource management (HRM). I describe each stage in detail, consider how research practice is instrumental in shaping research outcomes and reflexively explore the challenges encountered. The CVA framework provides a research protocol for those working with (in visual analytic terms) large numbers of pre‐existing images. It offers an approach that enables breadth and depth, while maintaining a qualitative focus on the images themselves.