We have been talking about strategic alignment between the business and information technology (IT) in organizational endeavor for at least two decades now (Venkatraman et al., 1993). Yet, despite heroic efforts on the part of researchers and practitioners we appear to be still far from achieving this business-IT 'nirvana', where the efforts of business and IT are synchronized as a well-engineered machine delivering extraordinary value to the business. Researchers have argued that alignment, while a complex and dynamic process, occurs when there is congruence between what the business wants to achieve (its strategy) and how IT may serve that strategy.
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