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首页> 外文期刊>European intellectual property review >Ambush Marketing and Brand Protection: Law and Practice, 2nd
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Ambush Marketing and Brand Protection: Law and Practice, 2nd

机译:伏击营销与品牌保护:法律与实践,第二

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摘要

"Timely and opportune", I begin, but then I hesitate. I have no desire (least of all after his kind review of my own book on passing-off) to cause any problems for Phillip Johnson by suggesting that the publication of the second edition of this book by Oxford University Press in 2011 was in any way connected with or intended to benefit from certain events occurring in another city entirely, in another year, and in relation to an event for which the dictionary definition of an ambush as "a surprise attack from a concealed position" could hardly be less appropriate.
机译:我开始说“及时适时”,但随后我犹豫了。我不希望(最不重要的是,他对我自己的假冒著作进行了善意的审查之后)不建议菲利普·约翰逊(Phillip Johnson)提出任何问题,因为他建议牛津大学出版社在2011年出版该书的第二版与某事件完全或在另一城市中发生的事件有关,或打算从中受益,对于这样的事件,在字典中将伏击定义为“来自隐蔽位置的突然袭击”,这几乎是不恰当的。

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