China: New Rules on Well-Known Trade Marks Become Effective

摘要

Many international and domestic companies are keen to obtain the status of a well-known trade mark recognition in China, so as to take advantage of the broad protections then available under the Chinese Trademark Law. On August 3, 2014, the Provisions on Recognition and Protection of Weil-Known Trademarks 2014 (2014 Provisions) superseded some earlier 2003 regulations and brought the rules into line with the recently revised PRC Trademark Law and the PRC Implementing Regulations for the Trademark Law. Below is a summary of the key changes that may be of significance to both Chinese and foreign rights owners.