Local is the New Organic

摘要

It used to be that organic was enough. That organic label told consumers their food was safer, fresher and more likely to have come from a small, reliable farm than a mega-farm-factory. Then, last year, Wal-Mart started selling organic products. Suddenly, organic didn't seem so special. Last fall, an outbreak of E. coli bacteria in California- grown organic spinach that left three dead and hundreds sick shone the national spotlight on the question of where food comes from. Most produce people eat, organic or not, travels thousands of miles to reach the shelves of their local supermarket. The journey exacts a huge toll on the environment as refrigerated tractor-trailers packed with green tomatoes and bananas crisscross the country, burning diesel and spewing pollution and greenhouse gas. And the potential for unsanitary handling and nutrient depletion exists at every stop along the way.