Call of the Coporation

摘要

Most of us have fallen prey to the green seduction: the bottled drinks, cereals, ice creams, lotions and shampoos that have become the name-brand alternatives to their not-so-sustainable counterparts. Other people drink bottled Nestea, we drink Honest Tea (and then recycle the bottles of course). Some wash their kids' hair with Johnson & Johnson baby shampoo, we opt for Burt's Bees. Step into Whole Foods and you're surrounded by these planet-friendlier alternatives—to such a degree, in fact, that you hardly need to look at ingredient labels, but only price tags: expensive, really expensive and outrageous. Of course, what's not so obvious is who owns these products and what that means in terms of the companies' commitments to using the best possible ingredients, treating and paying workers fairly, reducing energy use and waste and all the other things you've come to expect of the green brands you support.