Back in 2001, Chip Conley, the CEO of the idiosyncratic - and highly successful - San Francisco boutique hotel chain Joie de Vivre, cut a forlorn figure. Trouble was brewing; the dot com hangover throb was proving difficult to shake off, the business-bruising fallout of 9/11 and its war-triggering aftermath, the onset of a recession. Things were not looking good. In fact, Conley now admits, Joie de Vivre was well on course for potential oblivion. Struggling to keep the overbearing sense of dread at bay, Conley sought refuge in a bookstore - maybe a pile of palliative self-help books could help? Putting aside his diffidence for a moment, he picked up a volume of the writings of the 20th-century American psychologist Abraham Maslow. Conley has not looked back since.
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机译：早在2001年，旧金山特级连锁酒店Joie de Vivre的特质首席执行官（即非常成功的首席执行官）奇普·康利（Chip Conley）简直是个孤岛。麻烦正在酝酿；事实证明，很难摆脱互联网泡沫的宿醉，9/11令人沮丧的商业影响以及引发战争的后果，经济衰退的开始。情况看起来不太好。实际上，Conley现在承认，Joie de Vivre在潜在的遗忘方面进展顺利。康莉（Conley）努力使霸道的恐惧感平息，于是在书店寻求庇护-也许一堆姑息性自助书可能会有所帮助？撇开他的分歧，他收集了20世纪美国心理学家亚伯拉罕·马斯洛（Abraham Maslow）的著作。从那以后，康利再也没有回头。
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