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Stopping the Demand Spiral

机译:停止需求螺旋

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摘要

Many great developments will take shape in the energy arena in the next 10 to 20 years. New Rockefellers, new Edisons, new Einsteins will emerge. Nations will grapple with complex geopolitical and policy issues. New technologies will affect us in ways we can't yet imagine. No doubt, the progression of history will seem natural, if still remarkable, in hindsight, but the next 10 years will be filled with surprises around each corner we turn. Leaders of corporations that consume a lot of energy have a golden opportunity today to differentiate themselves by becoming low-cost producers within their peer group. While dinosaur competitors wait for energy prices to fall, industry innovators can separate themselves from the Jurassic herd by investing in more energy-efficient processes. And the time to start is now.
机译:在未来10至20年内,能源领域将迎来许多重大发展。新的洛克菲勒,新的爱迪生,新的爱因斯坦将出现。各国将努力解决复杂的地缘政治和政策问题。新技术将以我们无法想象的方式影响我们。毫无疑问,事后看来,历史的发展似乎是自然的,即使仍然很出色,但未来的十年将充满转折处的惊喜。消耗大量能量的公司的领导者今天拥有千载难逢的机会,可以通过成为同行中的低成本生产者来脱颖而出。在恐龙竞争对手等待能源价格下跌的同时,行业创新者可以通过投资于更节能的流程,使其自己脱离侏罗纪。现在是时候开始了。

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