M-Pesa Will Aim For MassrnAppeal During 2013

摘要

Vodafone Romania intends to launch its mobile money transfer andrnpayments service M-Pesa in the country during 2013, according tornlocal reports and Romania's Commerce Registry. The service willrnbe managed by 'Vodafone Romania M-Payments', which was establishedrnin 2012 and handles intermediary financial transactions. BMIrnis bullish about mobile commerce services in markets underservedrnby financial institutions and believes that Vodafone's simple SMSrntransfer strategy would be appealing to users.