Brexit To Weigh On FreedomPop's New 'Freemium' Model

摘要

Mobile virtual network operator (MVNO) FreedomPop has launched an own-brand handset, theV7, which prioritises automaticrnWi-Fi calling over cellular connectivity and provides monthly free voice, data and messaging for users. A one-off fee of GBP59rnapplies, although additional data or voice usage can be paid for, if needed. The UK is one of the most diverse MVNO markets inrnEurope, and the move to own-brand devices is a logical next step for smaller players and new entrants. However, the emphasisrnon free Wi-Fi calling means FreedomPop will need to offer users greater incentives to spend more on additional services and thernthreat of higher international roaming charges post-Brexit would weigh on its ability to do so.