Lavazza Strengthens Footprint In Coffee With Mars Deal

摘要

1. Coffee acquisitions by food and drink majors continues to gain momentum, with the Lavazza Group the latest company to expand its coffee portfolio, acquiring Mars’ drinks business in October 2018. 2. The move is part of Lavazza’s global expansion plans as it looks to strengthen its foothold in North America and the rest of Europe, while also moving into the ready-todrink (RTD) and office coffee segment. 3. We see potential for other companies that specialize in coffee to also become takeover targets, as the hot drinks sector will see robust growth over the medium-term (2018-2022).