Online Trading: Enron's Collapse Gives Lessons For E-Markets

摘要

Last fall's rapid collapse of EnronOnline e-marketplace parent Enron Corp. provides a number of lessons worth considering by executives and managers involved in supply chain planning who are now online or considering going online. Enron suspended online trading of energy and other commodities just before filing for bankruptcy in December and after its share prices had tumbled to less than $1 from a peak of $90 a year earlier. Because of Enron's wide political connections and its handling of employee pension investments, the bankruptcy has become a much more widely covered scandal since that time.