A new twist on design chain: EBV collaborates to launch chips

摘要

Design-chain strategy usually involves meeting design with suppliers and encouraging product development with support from in-house engineers or educational materials. Distributor EBV Elektronik (www.ebv.com), an Avnet company, is taking that strategy one step further by launching chips it developed in collaboration with its line-card suppliers. In doing so, EBV stresses that it will not become a chip supplier or producer. Instead, the company will accent component design and distribution as parts of its business strategy, aiming to create opportunities by matching customer needs for focused designs with appropriate suppliers for access to specially customized products.