A Trade Secret

摘要

I OFTEN HEAR IT REFERRED TO AS OUR BEST-KEPT SECRET. What is it? A career in the electrical construction industry. While high school seniors struggle to complete college applications and their parents apply for financial aid packages, our industry is launching an all-out campaign to recruit talent for crafts-worker and management positions. A high-paying, rewarding career that provides on-the-job training and no college debt is an option, yet only a small fraction of each graduating high school class knows about or considers our trade. Why is that? I think it's because we haven't done a good enough job telling our story.