Got a date with a judge? CCA can help you prepare

摘要

"Ken Lay could have really used your services," I joked while interviewing Nancie Poppema, executive vice president for the Communication Counsel of America. She laughed and added, "We've heard that a lot recently. After the scandal broke, one of our clients said, 'Well, you obviously don't do any work for Enron.'" I first became aware of the Communication Counsel of America (CCA) when I received a mailer about their recent assignments, but what kept that pamphlet from being tossed in the circle file like most of the other promo material I get everyday was its tagline: The Communication Counsel of America prepares organizations to address high-risk controversy and pursue high-stakes opportunities. Obviously, this was no ordinary P.R. firm. In fact, according to CCA, they do absolutely no P.R. Not an iota. Not an inch. Not at all. CCA exists for one purpose only: To teach you how to answers those tough questions, whether they be directed by lawyers, judges, Congress, investors or the press. "We are unique," Poppema stated. "We've been around for 27 years and have never published a list of our clients. We've never advertised; we don't market. In fact, we were surprised by your inquiry and wondered just how you managed to get one of our 'recent assignment' pamphlets." What can I say? I guess it was just a happy accident, a quirk of fate, a good feature falling into my lap.