Home-grown? Consumers show increasing interest in generating electricity

摘要

In step with the reality of rolling electrical blackouts in California, a new national survey finds measurable interest among affluent U.S. consumers in generating their own electricity at home. As technical advances bring smaller, quieter and more affordable generating units closer to reality, the survey shows a discernible market emerging among upscale households. This market is wide open to a variety of entrants, according to the findings. Indeed, a major finding indicated that consumers are ambivalent whether manufacturers, utilities, or retail outlets provide the equipment as long as the power is reliable.