As the American public realizes that the energy problems they are beginning to feel won't be solved simply by lowering the price of gasoline, entire new businesses, service lines and terminology have developed to work with utilities worldwide to deal with the generation vs. efficiency/conservation conundrum. We arc witnessing the synergy, communication and creativity unleashed when words become actions. Not since the oil embargo and subsequent energy crises in the mid-70s has the public conversation turned to reducing consumption, energy and water efficiency, paying a premium for energy from renewable sources and giving consumers the knowledge and capability to control their own usage.
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