The New Publishers

摘要

Back in the days of print domination, there were basically two choices an author had to publish content: Try to garner the interest of a big publisher or do it yourself. Before the Web, if brand name publishers like Random House, Time magazine, or The New York Times didn't put your work out, you had little choice but to "self-publish." If you chose this route, your actions tended to elicit looks of pity on the cocktail party circuit: In a matter of seconds upon revealing this dirty little secret, glasses needed refilling or a passing tray of smoked salmon on toast point would irresistibly beckon. Nearly everyone assumed that the poor author just couldn't find a real publisher.